Fruutfull’s co-founders and co-CEOs, Ellery Linder (left) and Danielle Rushton.

Fruutfull, a one-year-old Tampa company with a unique design that allows women to personalize their brassiere size, is gaining traction.

The company placed in the top five for Startup of the Year powered by Established, and accepted invitations to join Embarc Collective and the Tampa Bay Wave. On Monday, Fruutfull was one of four regional finalists at the SoGal Global Pitch Competition in Florida.

SoGal is a global platform to educate and empower diverse entrepreneurs and investors, and the Florida pitch competition was one of 25 regional rounds. Criteria for the participating startups is industry-agnostic, but all the companies had to have raised less than $3 million, with at least one woman or self-identified underrepresented founder.

To read the full story by the St. Pete Catalyst, click here.