Social Media: The Most Logical Form of Marketing

Marketing is one of the most vital pillars of building a successful business. That’s not a very controversial statement. My favorite quote about marketing comes from Dale Carnegie. He said, “personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms.” What a strange and […]

Who helped you start on the road to success in your career?

Who helped you start you on the road to success in your career? For me, it was an IBM branch manager in Philadelphia giving a very unpolished college kid a 6-month cooperative education job. How unpolished?  I proudly showed up for my first day on the job with my favorite chocolate brown shirt and light paisley tie […]

The Wave, Startup Days of IBM and Big Sur Technologies

“There is still much about the early days of working various jobs in the tech industry in the late ’80s that I’ll never forget. That nervous excitement of heading to the BIG CITY of Atlanta, Georgia to take on my first position in marketing and sales. The company was a startup, primarily made up of […]

Diversity Matters: Building the TechDiversity Accelerator, powered by the Nielsen Foundation

When the Nielsen Foundation, a private foundation funded by Nielsen, began grantmaking in 2016, we knew that bridging divides by reducing discrimination and promoting inclusion would be one of our key grantmaking priorities. Diverse representation across industries,  organizations, and communities is a key component to unlock equitable access to opportunities for everyone, and the Nielsen […]

Common Misconceptions About Using Social Media For Business

At this point, everyone reading this article knows about social media, has heard about Facebook struggling with legal assassination, and loves to stalk their friends and family and even our not-so-favorite coworker. With billions of users and constant connectivity, social media has changed our society, for better or for worse (debatable). What is not debatable […]

7 C’s to Finding and Hiring Great Managers

Organizations can have the best ideas or products in the world but without great employees and more particular talented leadership to facilitate the process of managing the flow of operations, those ideas and products will die. In today’s economy, hiring the best people is more critical than ever. Entrepreneurs to Large Organizations can’t afford to […]

The Way You Do Anything is Probably The Way You Do Everything

A mentor of mine used to tell me “Look at the way you do anything because it’s probably the way you do everything.” This is from a conversation with a client some time ago that I was reminded of today. It’s slightly altered for the usual reasons. Ideasphere Partner (me) – So, if I understood […]

Through the Eyes of a Mentor

They are not only sophisticated, smart and driven, they see the world as no one else does. They see opportunities others seem to just pass by. They create companies, jobs, and the future. They are an entrepreneur. Maybe for the first time or maybe for the third or fourth time. They have a vision unlike […]